7MAGPIE | About

We live in a world that keeps getting hotter.
Heat can make people impatient, restless—and it can make the good parts of life feel out of reach. But we believe comfort isn’t a luxury, and style should never be taken away by the weather.

Born in Japan, 7MAGPIE brings the restraint of design and the precision of craft into something you can carry every day. We create handheld and desktop fans that feel less like a gadget—and more like a personal essential: refined, reliable, and quietly beautiful. Because cooling shouldn’t interrupt your look, your rhythm, or your mood. It should support them.

Our design language is simple: More Than a Fan. A Way of Living.
Clean lines. Considered details. A tactile finish you notice the moment you hold it. Performance that delivers when the heat is real—without shouting for attention.

We are here for three values:

Lucky — for the moment you can still smile in high temperatures.
Brave — for choosing to take care of yourself, and the people around you.
Optimistic — because coolness isn’t only a number on a thermometer, it’s an attitude toward life.

Guided by Cool Fashion · Cool Craft and focused on Solutions for High Temperatures, 7MAGPIE is made for a global community that wants to move through summer with ease—looking good, feeling good, and staying true to themselves.

Stay Cool. Stay You.